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Expandable
Any advertisement media that launches multiple pannels or floating advertisements upon user interaction.
Floating
Any animated advertisement that appears to float above the page. May be initiated from or resolved into a standard page advertisement position.
Polite Download
Allows part of the advertisement to load before the content. The rest loads once the content is finished.
Tear Back
An initial advertisement that resides in the upper right corner of the page. When the user clicks on th advertisement, the advertisement tears down to reveal the full page advertisement (back page).
In-Banner Streaming
Any streaming video advertisement or other rich media format that works within standard inventory pixels.
Polling
An in-page interactive format that draws the user in by asking relevant and interesting questions.
Surveying
Survey invitations that can run along with most banner campaigns to solicit feedback from users regarding brand awareness and advertising effectiveness.
Pre-Login Video
A thirty (30) second full motion video commercial (using existing TV creative) to members as they log on to the service.